Berkley Big Bass Lake Murray Challenge

September 2, 2010

The 1st Annual Berkley Big Bass Lake Murray Challenge is set for October 2nd, 2010. The location of the inaugural event will be at Billy Dreher Island State Park.

The Big Bass Challenge is bass fishing's version of "Texas Hold Em," which matches angling skill with a weigh-in strategy. The competition day consists of six one-hour periods where anglers can weigh-in their single largest fish. Each hour an angler can bring one fish to the scales to try and stay in the running for a chance to receive one of the five, hourly cash awards.

Over $18,000 in cash and prizes will be awarded during the event, which include the hourly prizes and grand prize - guaranteed payouts regardless of field size. The exclusive aspect of this tournament is that only Berkley baits can be used during the challenge.

"The tournament is a fun format to expose anglers to the full spectrum of Berkley baits," said Andrew Marks, Marketing Director for Berkley. "It is challenging to not only adjust to some of the new baits that are being used, but also the added strategy of when to weigh in your fish that lends a unique twist."

The Berkley Experience trailer, a 60-foot event center, will be on site from Friday at 2:00 PM until the final weigh-in and awards on Saturday. The trailer features Interactive presentation screens, educational seminars on line selection, reel maintenance, rod selection and selecting the right bait, a knot tying station and competition, bait demonstration tanks and many other fun elements designed to help the angers Catch More Fish. The Experience trailer will also have a good selection of Berkley baits for sale, if anglers have not already stocked up for the tournament.

To encourage Junior anglers to participate, the first 25 anglers under the age of 15 will receive a Shakespeare Catch More Fish Kit valued at $29.99.

More information can be found HERE or anglers can email Andrew Marks at awmarks@purefishing.com.

Berkley Co-Workers will also be fishing, but are not eligible for the cash prizes.

About Pure Fishing, Inc.

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.

About Jarden Corporation

Jarden Corporation is a leading provider of niche consumer products. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl®, and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide. For more information, please visit www.jarden.com.